Posts tagged: video advertisement

Video Analytics Driven Video Advertising by Digitalsmiths

Digitalsmiths is an intelligent video advertising start-up driven by visual and speech analysis of video content. It is different from ZuraVision, which embeds visual advertisements into videos. Digitalsmiths serves as an information extraction procedure by video content analysis. The extracted information is called “metadata”. How the metadata is used for ads dispatch and how the ads are embedded into videos are the tasks of video publishers. 

According to Digitalsmiths, their technology:

  • Indexes video with an unprecedented sense of context, nuance and intelligence
  • Generates powerful metadata based on visual, audio, text and speech recognition
  • Gives video publishers the ability to search, retrieve, publish and monetize content 

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Video Advertising: More Intelligent With Computer Vision Technology

Online video advertising combines a video and an advertising image/video

Nowadays almost all online ads are based on keywords extracted from text of a page, finding the most relevant ads and putting them up alongside the page, such as AdWords by Google. Can we have “Video AdWords” extracted directly from online videos?

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Embed Visual Ads into Videos

ZuraVision is a website on embedding pictures or videos into a video using the computer vision technology developed by Stanford students. 

One immediate application of ZuraVision is to embed visual advertisements into the video. As Google AdSense do for text advertisement, ZuraVision may bring you new opportunities to monetize your video (e.g., on YouTube) in the near future.

The image on the left was cropped from a video embedded with our “VisionWang” logo, giving a realistic perspective.  

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