Posts tagged: Picasa

Apple’s iPhoto vs. Google’s Picasa: Technology and Strategy

With the closure of Macworld’09, Apple unveiled enhanced iPhoto software with facial recognition. iPhoto allows to keep track of your photos by “who, where, and when” with facial recognition and Geo-tagging. It also allows to enhance/edit your photos and share them online or in print. 

Each piece of the software is not new, for example, Google Picasa released their facial recognition feature on early September of 2008. How could Apple’s iPhoto compete with Google’s Picasa, considering Picasa is totally free to end users? Steve Jobs again fully leverages his vision and Apple’s strengths in technology (Human-Computer Interaction – HCI and Computer Vision) and System Integration for business.
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