Category: Video Advertising

Video Analytics Driven Video Advertising by Digitalsmiths

Digitalsmiths is an intelligent video advertising start-up driven by visual and speech analysis of video content. It is different from ZuraVision, which embeds visual advertisements into videos. Digitalsmiths serves as an information extraction procedure by video content analysis. The extracted information is called “metadata”. How the metadata is used for ads dispatch and how the ads are embedded into videos are the tasks of video publishers. 

According to Digitalsmiths, their technology:

  • Indexes video with an unprecedented sense of context, nuance and intelligence
  • Generates powerful metadata based on visual, audio, text and speech recognition
  • Gives video publishers the ability to search, retrieve, publish and monetize content 

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Apple’s iPhoto vs. Google’s Picasa: Technology and Strategy

With the closure of Macworld’09, Apple unveiled enhanced iPhoto software with facial recognition. iPhoto allows to keep track of your photos by “who, where, and when” with facial recognition and Geo-tagging. It also allows to enhance/edit your photos and share them online or in print. 

Each piece of the software is not new, for example, Google Picasa released their facial recognition feature on early September of 2008. How could Apple’s iPhoto compete with Google’s Picasa, considering Picasa is totally free to end users? Steve Jobs again fully leverages his vision and Apple’s strengths in technology (Human-Computer Interaction – HCI and Computer Vision) and System Integration for business.
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Video Advertising: More Intelligent With Computer Vision Technology

Online video advertising combines a video and an advertising image/video

Nowadays almost all online ads are based on keywords extracted from text of a page, finding the most relevant ads and putting them up alongside the page, such as AdWords by Google. Can we have “Video AdWords” extracted directly from online videos?

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